Clicksor - ppc

Clicksor offers webmasters the opportunity to earn more income by simply underlining a selection of clickable text (inline text links) or displaying targeted contextual ads (various sizes of banners) on their Web sites or blogs.

Clicksor is a new program from Yesup, the company behind PayPopUp. The program is based on CPC text advertisements superficially similar to Google AdSense, but... well, worse.

Clicksor is YesUp’s pay-per-click company, but it differs from traditional PPC search engines in that it is primarily concentrated on converting visitors to your site into consumers via their product Content Marketing Technology. The technology attempts to match visitors to your site more closely to the service or product you are offering than other forms of PPC. Thus, their emphasis is designed to strive to improve your ROI more quickly, effectively and directly than other PPC advertising may. The process of choosing keywords and bidding for placement is essentially the same, but the emphasis is on content and context.

Contextual advertising is becoming a common trend in other PPC search engines, but Clicksor may have an advantage in this arena by its early entry into using this approach. The company claims to have over 200 million impressions per month because of partnerships with over 10,000 specialized websites.

Clicksor offers two options for contextual PPC – keyword or channel matching. If you chose Keyword Match, your ad’s keywords will be underlined, and as a visitor hovers over the keyword, a text banner appears describing your product/service. The user is taken to your website if they choose to click on the text banner or keyword. Channel Match works similarly, but concentrates more on the context of your website than keywords you have chosen in placing your ad on search results pages.

Media Offerings:
• Inline Text Links
• Text Banners
• In-page Graphical Banner
• Pop-Unders
• XML Feeds
• Layer Ads
• Search box

For more visit:
http://www.clicksor.com/

How to convert your ideas to a blog and make money

Anybody maintaining an online diary or a blog is a blogger. Bloggers have their own community, an idea, a message, and a spirit to share and initiate healthy debate. With the mouse as their muse they have gained followers all over the world, who read and respect their opinion. What you need is a computer, an internet connection and a bit more than basic literacy is all you need to start blogging. However, among a sea of blogs on the net, only a handful are read, respected and talked about.

You can host your blog through a blog-hosting service like blogspot, wordpress and livejournal or buy your own domain name. "Having your own URL is the best as it shows that you are a professional and also helps in Search Engine Optimisation (SEO) activities,".

Blog Traffic
There are several ways of creating, sustaining and increasing a steady flow of traffic, a prerequisite when you start harbouring money-making dreams.

Update regularly
Content is king. A blog to get traffic and return traffic should have new content. "You do not want people to come and find out that there is no new post. Once you lose a reader it is very difficult to get her back,". Not surprisingly, the Technorati report says that the blogging elite, constituting about 4,000 blogs "post nearly twice a day".

Subscribe to RSS
Subscribing to really simple syndication (RSS) ensures that others can read your content in their mail whenever there is a new post without having to visit your blog.

Link to other bloggers
If you find interesting content on any other blog, you can provide a link to it, hoping that they would link back to you. Inbound links improve your Google PR. Having a Google PR of 4 or above can also help you earn some bucks through selling links, but it is not encouraged as Google does not encourage link exchange.

Keywords
Use search-engine friendly keywords. Ensure that the titles of the posts are search engine-friendly. Try to be more specific and gauge what category of readers you are targeting and what keywords they are likely to use.

Affiliate programmes
Here companies, like amazon.com put up links for their products on your blog. Whenever a reader makes a purchase, through such a link, you get a portion of the sales revenue. "Sign up as affiliate partners with companies that sell some product or service related to your topic of discussion. You can also use sites like www.cj.com that actually allow you to review hundreds of affiliate opportunities," says Roy Chaudhury.

Making money from blogs
The Bloggers have now an option to make money from their blogs. There are many moneymaking options from your blog. This blog is mainly for informing our visitors various options available today for making money through blogging. We will explain in detail the various options like:
- Pay per click
- Pay per impression
- Direct banner advertisement
- Text link ads
- Donations
- Affiliate marketing
- Monitisation Widgets
- Sponsored reviews
- RSS feed ads
- In text advertising
- Pop ups and pop unders.
- other

Google Adsense

AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.

Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.

Google AdSense is probably one of the most popular revenue generators in the Web. We hear the stories about bloggers-genies, who manage to turn their blogs into cash machines overnight. However, it’s not that simple to find the actual tips, which stick to Google policies, might increase your revenues and don’t try to trick out the readers of your weblog.

Google Adsense tips to make more revenue

- “AdSense Earning = Impression-count x Click-though-rate x Cost-per-click x smart-pricing-factor. Viewing your on website will not get you banned. Just make sure you don’t click on the ads.

- However, repeatedly reload your page to jack up page impressions can get you banned. Click-through-rate (CTR) is ratio of clicks per impressions. It can range from 0.1% to 30%, but most commonly around 1% to 10%.”

- “First impressions count: make sure the ad unit with the highest CTR is the first ad unit in the HTML code of your page. Keep in mind that the first ad unit in the source code is not always the first ad unit that your users will see when the page finishes loading in their browser.”

- “Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page. on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well.”

- “Format is important for multiple ad units, display your ad units where repeat users will notice them, place a leaderboard immediately after the last post.”

- “The middle, above the fold location performs the best. Best performing ad format is the large rectangle, 336×280. So the wider ad formats are doing better than the other ones and the reason is that they actually take up fewer lines. And so with every additional line, you have a chance of losing that interested user.

- So the wider formats do best so specifically, the top three formats are the 336×280 that you see on the page; the 300×250 medium rectangle; and then the 160×600 wide skyscraper.

- We have a feature in the AdSense account where you are able to multi-select different color palettes that blend with your site to add some variety and freshness to the ads. And that also will help decrease ad blindness.”

- “The second most active placement in terms of click-throughs tends to be the right-hand rail or margin”. “Skyscrapers” and vertical banners do well when placed next to the content in the main body. Square and rectangle ads placed within the center column also do well, provided they are placed in context to the content. Ads placed below the fold tend to perform least well, although that isn’t a hard-and-fast rule.”

- “I found the most success in placing the Google Adsense medium rectangle either right in the middle of the page or in a middle right column as long as it has content above and below the ad unit. Its is fine to use Adsense Ads on a forum however expect a very low CTR.”

- “Post Adsense ads on text rich pages, avoid titles like the approved ‘Sponsored Links’ and ‘Advertisements’, place Ads above the fold, Match the colors of your ads with the colour scheme of your site, Blend ads with your page - remove the borders by having a similar color as your background.”

- “To remove Public Service Ads (PSA) in Google Adsense develop sufficient good content with keywords, Ensure that META tags like ‘title’ & ‘description’ and the headings tags like h1, h2 etc. have content which matches the rest of your site.”

- “You can now run AdSense on the same page as other contextual ad programs.”

- “Google AdSense Policy: We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads.”

- “Section targeting uses certain html tweaks to force the google adsense bot to focus on specific content. Section targeting is the latest and most effective addition to AdSense”.

- “Over the weekend, I decided to change the number of ads units on my blog based upon where the traffic is coming from. I have a small PHP function that checks to see if the referrer is a search engine, and if it is, I display and additional 2 ad units. My Adsense revenue increasing by 284% on Saturday, Sunday and Monday!”

- “Never click your own adsense ads or get them clicked for whatever reason. Never change the Adsense code. Do not run competitive contextual text ad (2006) or search services on the same site. Do not mask ad elements. Avoid excessive advertising and keyword stuffing.”

- “A number of factors come into play when AdSense tries to determine what the page is about: The URL of the page, the page title, the anchor text of links, the keywords that appear most frequently within the page, search engine queries that lead to the page or to another page that links to the page”.

- “Ask yourself if you are willing to compromise your blog’s layout and over-all feel by adding ads in them. Look at your traffic and see if it’s enough to draw the crowd. Make good use of the Ad Channels. Give it time.”

- “You can put upto 3 AdSense units on a page. For short articles, CTR is best when ads are placed just above the content. For long articles, CTR improves if ads are placed somewhere in middle of the content. Go Wide - the large rectangle 336×280 is the best paying adsense format.”

- “Google AdSense folks have unveiled another useful feature for Adsense publishers - Section Targeting. The concept is simple but the advantages and possibilities are endless.”
AdSense for content automatically crawls the content of your pages and delivers ads (you can choose both text or image ads) that are relevant to your audience and your site content—ads so well-matched, in fact, that your readers will actually find them useful.